The Revival 23 boutique at The Row at Heritage Grove is the first business to open in the newly-built shopping center at Shepherd and Willow avenues.
Plenty of other businesses are coming soon too, including restaurants and an ice cream shop.
The shopping center is on the northeast corner, right on the border of Fresno and Clovis. It’s surrounded by 255 newly-built townhomes and apartments that are part of the project. The Fresno-Clovis Rail Trail borders two sides of the center, meaning people can walk and bike to the center.
Several businesses have signed leases to open in the center – many of them locally owned – with some planning to open in the coming months.
The shopping center is a partnership between two longtime farming families, the Ricchiutis and the Parnagians. The Ricchiutis own all four corners near The Row, including Enzo’s Table, which is catty-corner across the intersection and often hosts food trucks.
Here’s a look at who will open at The Row.
This Clovis-based boutique opens its largest store to the public Saturday, April 9. With another location in Old Town Clovis, this is the store’s biggest location yet.
It still has much of the trendy feminine clothing, hats and jewelry customers are used to. But this location has a bigger emphasis on home decor and design.
There are sofas, tables and other furniture for sale, along with custom draperies, wallpaper and area rugs. Hardware like drawer pulls, doorknobs, faucets and house numbers are also available to order.
The store employs an in-house interior designer who makes house calls.
Revival 23 owner Teresa Pries said she chose the center in part because its owners have deep roots in Fresno.
“That was really important to me, that they’re local,” she said. “When I found out other local companies were going to be here I didn’t want to miss out.”
Ampersand Ice Cream
Ampersand, the popular locally-owned ice cream shop, will open its third location a few doors down from Revival 23.
No exact date has been set, but it will likely open in the coming months.
Ampersand is known for its honeycomb and whiskey-caramel ice cream, along with other creative flavors that change monthly.
It has two other locations – the original on Echo Avenue, across the street from Fresno High, and another at Marks and Herndon avenues.
Capriotti’s is a national sandwich restaurant with a local franchise owner.
The first Capriotti’s opened in Fig Garden Village about a year ago, with at least one more in the works.
It’s a high-end sandwich shop serving sandwiches that are 5, 8, 10 or 18 inches long.
Its menu is a little different than the typical sandwich shop, with several kinds of cheesesteaks and vegetarian options.
One highlight is “The Bobbie,” a sort of Thanksgiving in sub form with roasted turkey, cranberry sauce, and stuffing, named after one of the founders.
The location at The Row will likely open toward the end of the year.
Flora Flower Co.
This business started out four years ago as Flora Flower Cart, its bicycle-pulled cart showing up at pop-up events, farmers markets and coffee shops.
Business took off and owner Jaeleen Shaw is now opening a brick-and-mortar shop and changing the name to Flora Flower Co.
“Fresno just does a really good job of loving local businesses,” she said. “It’s a good next step.”
The shop will host a grand opening May 1. It will be a floral shop that delivers flowers and does weddings and other private events.
But it will also carry gifts and other plants.
A locally owned cafe with emphasis on coffee has also signed a lease to open in the shopping center, according to Vincent Ricchiuti, whose family owns the land and is part of the development company building the center.
The cafe is by Brandon Smittcamp and other restaurateurs who have opened Butterfish, Heirloom and Mayd Modern Mediterranean, he said.
The partners couldn’t be reached for comment, but the cafe will likely open in about a year, Ricchiuti said.
A Mexican restaurant
Smittcamp is also planning a high-end Mexican restaurant at The Row.
It will be in a large new building.
It hasn’t been named yet and will likely open in October, Ricchiuti said.
Enzo’s Table is the store by the Ricchiuti family that’s currently catty-corner to The Row and is known for hosting multiple food trucks in its parking lot.
It sells the olive oil that the Ricchiuti family makes and other products grown on their farm.
It will temporarily relocate to The Row for about 18 months. That’s because another project, called The Avenue, will be built on the corner where Enzo’s is now.
It will also feature commercial spaces and more than 250 apartments, hopefully breaking ground later this year, Ricchiuti said.
A plan is in the works to bring the food trucks to the new corner during construction too.
Nails, salon, tanning, etc.
Three beauty-focused businesses are also coming to The Row.
La Dama Salon will open there, along with Tanning Luxe. And Alyrina Nails and Spa is also planning a storefront.
The Row is mostly filled up, though there are a few spaces available. The owners are in the process of negotiating with more businesses.
One large, 5,000-square-foot restaurant space is still available, Ricchiuti said.
This story was originally published April 9, 2022 5:00 AM.