TAG Heuer pulled out all the stops for the grand opening of its New York City flagship.

The Swiss watchmaker hosted a star-studded soiree on Wednesday night to celebrate the new Fifth Avenue boutique and the launch of the reimagined Carrera Skipper.

Far more from Robb Report

The occasion was held on the rooftop of a concealed penthouse just a number of steps from the shop. TAG Heuer CEO Frédéric Arnault and LVMH management appreciated cocktails and a seated evening meal with A-Listers, influencers, and media. Celebs on the guest list involved model ambassadors Patrick Dempsey and Alexandra Daddario, as well as close friends of the dwelling Kieran Culkin, Natasha Lyonne, Christopher Briney, Taylor Zackhar Perez, Thomas Doherty, and Garrett Wilson, to title but a few. The watches and outfits of the night were being on level, as is the new boutique.

The exterior of the new TAG Heuer boutique on Fifth Avenue

The exterior of the new TAG Heuer boutique on Fifth Avenue.

Located on one particular of the city’s busiest and fanciest thoroughfares, the new site capabilities a placing black facade that is a fitting prelude to the modern, modern inside. Developed by the watchmaker’s in-residence design and architectural team in Switzerland, the retail store spans a whopping 1,106 sq. feet and every single inch evokes the spirit of the brand name.

The inside is characterised by cleanse lines, quality materials, and a colour palette of deep blues that complement the observe collections. Both equally new parts and iconic layouts are displayed all through. TAG has also produced an homage to the Carrera in honor of its 60th anniversary.

The house even has interactive, multimedia things. The freestanding Connected Observe show will allow you to practical experience the next-gen Calibre E4 line. Much more importantly, there is a dedicated VIP Lounge for private consultations and tailor-made shopping encounters.

Inside the new TAG Heuer boutique on Fifth Avenue

The VIP lounge in the new boutique.

“To be located among iconic landmarks in the coronary heart of this historic town is an vital second for the model, and underscores our determination to serving our discerning clientele and offering the most extraordinary retail experience in every single component of the customer journey,” Arnault reported in a assertion. “This is however a further exciting opening in our aggressive retail growth in the Americas.”

If you’re planning to check out the new store, really don’t forget to appear for the Carrera Skipper Chronograph. The modern day get on the 1960s collector’s piece will set you again $6,750.

Simply click here to see all the pics of the boutique and opening.

TAG Heuer NYC Flagship

TAG Heuer NYC Flagship

Greatest of Robb Report

Sign up for Robb Report’s Publication. For the most up-to-date information, comply with us on Facebook, Twitter, and Instagram.

Click below to go through the complete short article.

By Amalia