WILLMAR

— Even though numerous go to a boutique for a new modify of clothes, Rochelle Peterson and Dawn Lippert found themselves a improve of rate.

Peterson and Lippert have been lifelong pals: The two fulfilled when they have been young many thanks to their moms being friends. They noticed each individual other mature up, have family members and pursue careers.

Now the two in their 50s, they determined it was time to consider on a new obstacle with each other — opening a business enterprise.

Mainstream Boutique is a Minnesota-dependent boutique chain which focuses on providing ladies a cozy purchasing working experience. Peterson and Lippert opened their department at 2211 1st St. S. in Willmar.

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Outfits merchandise sit on display at Mainstream Boutique in Willmar on Thursday, Aug. 17, 2023.

Macy Moore / West Central Tribune

“There is not a good deal in Willmar for women’s buying. We target on that center element for the age range. Ladies (ages) 35 to 55 is variety of the concentrate on. There are more youthful people today — my daughters can come across a thing there but my mother can much too,” Peterson explained.

The store experienced a delicate opening on Feb. 28 and held its grand opening at the conclusion of March. Whilst the pair had been planning to open for some time, they desired to meet with the entrepreneurs of Mainstream Boutique in buy to be positive it was the proper in good shape for them. Prior to opening, Peterson had been performing as a director of children’s mental health and Lippert had been a mortgage loan loan provider.

“I still left my task at the finish of December. We had been functioning on things for a prolonged time. The program had been in spot for a while. We had to interview them (Mainstream Boutique founding family). It was a lengthy process to make sure this is truly what you required to do,” Peterson explained.

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Rita Dragt browses products although procuring at Mainstream Boutique in Willmar on Thursday, Aug. 17, 2023.

Macy Moore / West Central Tribune

For Peterson and Lippert, the philosophy of the company genuinely spoke to them. Mainstream Boutique is a woman-owned corporation which produces and sells the clothing they feel women of all ages want.

“Their line of denim is designed like ‘hey these match well on some of the hard places on our human body.’ You can convey to that gals have made these pants. It genuinely is practical when girls are thinking about parts of the system that make us sense insecure and planning clothing that assist with insecurities,” Peterson stated.

In the months that the shop has been open, Peterson has uncovered that it is not just a position to store, it is also a location to go and fulfill new people today.

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Mac and Me jeans are an distinctive model carried by Mainstream Boutique, designed by founder Marie DeNicola, and encouraged by her only daughter, Mac.

Macy Moore / West Central Tribune

“People are looking for one thing to do since COVID and on the internet purchasing. It is so fun when you have two consumers in and they begin speaking to every single other. They commence sharing items about by themselves, about the climate and what they are acquiring in the retail store,” Peterson stated, “We want to make this a area where by people appear out jointly for the duration of lunch break and chit-chat, perhaps they obtain something, it’s possible they really do not.”

The duo has acquired help from persons they know, and many that they never. The retail outlet has observed a continual flow of men and women and revealed Peterson and Lippert how a great deal they can do.

“For the initial couple of months we worked by ourselves to be sure we truly experienced a take care of. We are so fortunate to have this expertise. When you get started some thing like this, you believe and you hope men and women aid you and what you are undertaking. Individuals have really gotten at the rear of it and that feels magnificent,” Peterson mentioned.

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Dawn Lippert organizes a outfits rack at her store, Mainstream Boutique, in Willmar on Thursday, Aug. 17, 2023.

Macy Moore / West Central Tribune

With some encounter less than their belts, the pair have uncovered that a significant modify like this seems to have been for the improved.

Levi Jones

Levi Jones is the West Central Tribune’s organization reporter. Just after escalating up in the Twin Cities, Jones attended Hamline College for journalism and media communications. Immediately after graduating in 2020, Jones has worked as a reporter covering everything from athletics to politics.

By Amalia