Olivia Rodrigo, the singer, songwriter and actress, has teamed up with Casetify, the immediate-to-client life-style brand name known for mobile phone situations and digital equipment. They have partnered on a Hardened Hearts selection, creatively directed by Rodrigo, who has handpicked just about every of the styles.
“It was actually neat to be ready to assist build this assortment with Casetify that displays my eyesight and retains sustainability at the forefront of each style and design,” reported Rodrigo, who released her debut album, “Sour,” before this calendar year which was met with industrial and crucial success. She shot to fame, accompanied by a wardrobe of classic clothes, serving to to bring secondhand purchasing to the mainstream.
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Rodrigo will surface in Casetify’s social campaign and the company’s to start with out-of-household campaign. This is the commencing of a yearlong partnership, which will incorporate an in-man or woman celebration and another collection.
Wes Ng, cofounder and main govt officer of Casetify, explained, “Olivia made use of her voice to encourage men and women across the world to categorical by themselves, and that is what our mission is at Casetify. From her ability to join with young people to her motivation to help sustainability, we are thrilled to partner with her.”
Patterns in the Hardened Hearts collection will be accessible on Casetify’s most recent lineup of sustainable cellphone situations produced with Re/Casetify technology, a new innovation that turns utilised, aged telephone instances into brand name new kinds. There will also be models on a variety of bestselling Affect and Ultra Influence instances, manufactured with 65 % recycled content and up to 10-ft of fall defense.
Other variations in the collection contain a signature mirror scenario and a freshly introduced Ultra Compostable Situation, which is a 100 per cent biodegradable accent.
Goods in the selection retail in between $45 and $75 and are out there via Casetify’s e-commerce and the new Casetify Co-Lab application, accessible in the App Retailer, with products and solutions transport to a lot more than 100 nations. The selection will be offered Dec. 15. The wait list for the assortment went live at midnight.
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