A screenshot showing a hat-wearing character on the metaverse platform Decentraland.
(Decentraland/&#13
UNXD promotional video clip).

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  • Decentraland will host its initially vogue 7 days in March 2022 as the small business of digital dresses heats up. 
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  • The metaverse platform is teaming up with UNXD, which not long ago hosted Dolce & Gabbana’s initially NFT clothes selection. 
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  • Virtual land on Decentraland’s Vogue District recently sold for $2.4 million. 
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  • Signal up here for our day-to-day publication, 10 Matters Before the Opening Bell.
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Fashion is shaping up to be a essential area of enterprise in the most likely $1 trillion-a-12 months-metaverse, and Decentraland will extend its stake in the marketplace by internet hosting its initially fashion 7 days. 

The metaverse system in March will host 4 days of runway displays and immersive encounters with UNXD, a luxury market created on the Polygon blockchain community.

“Have your collections ready!” Decentraland reported in a Sunday article on Twitter calling on designers, brand names, and fashionistas to prepare for the event established for March 24-27, 2022. 

The metaverse refers to on the net 3D virtual environments where by people represented by avatars can play video games, work and socialize, as properly as acquire and trade crypto belongings. Cryptocurrency asset administration business Grayscale past month explained the metaverse has the possible to become a $1 trillion once-a-year income prospect. &#13

But all those people avatars in the metaverse want digital clothes, which is rising as a very hot sector.

Style models these types of as Dolce & Gabbana, Gucci, Balenciaga, and Ralph Lauren have been building inroads into the metaverse. UNXD hosted Dolce & Gabbana’s initial NFT apparel collection, and the Collezione Genesi team of 9 non-fungible tokens developed by Domenico Dolce and Stefano Gabbana bought for $5.7 million in September. 

Electronic apparel from Ralph Lauren and Gucci have been showcased on avatars as a result of independent partnerships with avatar application Zepeto, Asia’s biggest trend digital system with almost a quarter of a billion users, according to the BBC.

In the meantime, Decentraland’s burgeoning Vogue District grabbed focus in current months after a firm paid the equal of $2.4 million in cryptocurrency to obtain digital parcels there. 

“We believe the Vogue District obtain is like buying on Fifth Avenue again in the 1800s … or the development of Rodeo Push,” Lorne Sugarman, the CEO of Metaverse Team, advised Insider, about his company’s deal in November. 

By Amalia