Heinz has launched a clothing line which uses real tomato ketchup to create stains on vintage and thrifted garments.
The condiment giant joined forces with online resale platform thredUP to launch its HEINZ Vintage Drip collection in the US.
Boasting 157 pieces, the range features preloved streetwear and designer items, which are ‘intentionally designed to be inclusive across size and gender’ with sizes ranging from XXS – XXL.
According to Heinz, each piece has a ‘unique’ ketchup mark, which the brand describes as ‘not a stain [but] a statement’.
Heinz has created a range of vintage and thrifted streetwear and designer pieces, featuring real ketchup stains (pictured)
The condiment giant partnered US clothing resale platform ThredUP to create the line, which boasts 157 pieces featuring the tomato stains
According to Heinz, the clothing (pictured) ‘sustainably celebrates the character HEINZ ketchup stains add to apparel’
Speaking about the range, Alyssa Cicero, Brand Manager, Brand Communications, HEINZ, said the collection is about ‘sustainably celebrating the character HEINZ ketchup stains add to apparel’.
She added: ‘We saw an opportunity to view the stain we’ve been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement.’
According to thredUp, the HEINZ Vintage Drip collection is a timely arrival, as demand for preloved clothing is reaching an all-time high among Gen Z and Millennial consumers who want to be eco-conscious.
According to thredUp’s research, some 62 per cent of Gen Z and Millennials say they look for an item secondhand before purchasing it new.
‘Not a stain’: Heinz says that the marks on its clothing range, which it created using real tomato ketchup, should be seen as a ‘statement’
The stains have been created on the garments using real Heinz tomato ketchup, which the brand has described as a ‘statement’
There are 157 pieces in the range (pictured) which are available exclusively on thredUP’s website
Erin Wallace, VP of Integrated Marketing, thredUP, said: ‘We believe every piece of clothing deserves a second life – even Summer barbeque casualties.
‘We’re thrilled to partner with an iconic brand like HEINZ to create the first-ever line of ketchup-stained secondhand clothes, celebrating reuse.
‘This collection offers a unique way for fashion risk-takers and food lovers alike to participate in the circular economy, while doing good for people and the planet.
According to clothing resale platform thredUp, the clothing (pictured) is aimed at ‘fashion risk-takers and food lovers alike’
Heinz’s Vintage Drip collection (pictured) has been launched as interest in preloved clothing has reached an all-time high
‘We hope it makes a splash… err… drip!’
North American ketchup lovers can get their hands on the collection via a drop on thredUP’s website, from September 13.
Proceeds from the Vintage Drip collection will go to Rise Against Hunger.