It was a bit of a leap of religion when Bobbi Mickelson left her occupation in insurance policies to start promoting garments out of a spare bedroom in her property.

Just about six months afterwards, Mickelson, 32, has moved out of the spare bedroom and into a developing on Entrance Road in Helena as her women’s apparel shop 12 Tribes Boutique formally has a storefront. The name is both of those a biblical reference but also a reference to Mickelson and 11 of her close friends who turned closer in the course of the COVID-19 pandemic.

“When COVID hit it was a little bit of a wrestle to discover a very good do the job/daily life harmony,” Mickelson stated. “I wanted to discover a way to interact additional with women of all ages in my local community.”

Mickelson, originally from Missoula but moved to Helena with her mothers and fathers 15 decades ago as a teenager, had labored in workers’ payment coverage for practically 10 several years. Her task was extremely steady, but as COVID ramped up she started off reevaluating what was important to her. Shelling out time with her spouse and children and remaining more involved in the Helena local community were being two major items that she wished.

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Mickelson decided in mid-2021 to open up 12 Tribes online. She started off going to significant marketplaces like a single in Las Vegas the place she achieved distributors and distributors who could supply her with goods to in good shape the brand name she is cultivating.

She definitely has two ambitions with the company: The 1st is to be the sort of put where by any girl can appear in and obtain a thing reasonably priced. The 2nd is to be a place where by females can occur in and have a very good buying encounter.

“I feel Helena could just have some much more choices,” Mickelson reported. “I seriously want to have a place where by women can appear in and shop and have a fantastic encounter. Also, I genuinely like dresses.”






The name 12 Tribes Boutique is both equally a biblical reference but also a reference to Mickelson and 11 of her close friends who became closer during the pandemic.




About the past six months, her on the web keep received additional preferred and shoppers commenced inquiring if she would open up a storefront so they could arrive do in-individual buying. She felt like the demand from customers was there.

On Dec. 17, Mickelson officially opened her storefront across from Gulch Distillers on Front Avenue. She loved the house when she saw it. 

“We open and then the holidays came so we spent really a bit of time shut,” she claimed. “But the company is developing, each and every week is a small little bit superior.”






12 Tribes Boutique

Mickelson claimed she really has two aims with the organization. The to start with is to be the kind of location in which any girl can come in and obtain anything economical. The 2nd is to be a place wherever women can arrive in and have a excellent browsing expertise.




Mickelson took initiative and joined the Downtown Helena Affiliation and wishes to associate with other Front Street firms to maybe do a block get together when the spring will come.

“I come to feel like Helena has these kinds of a terrific and supportive neighborhood,” Mickelson stated. “Not only the customers but the other little firms way too, they’re extremely encouraging.”

Mickelson’s program for the shop is to have a frequently rotating stock. She hopes to soon expand into additional add-ons, sneakers and handbags. She programs to show up at a current market in Dallas this March to get ready her spring and summer solution strains.

“Opening this retailer definitely reminds me how vital local community and relationship is for all of us,” Mickelson mentioned.

12 Tribes Boutique is at 795 Front St. and can be observed on social media platforms and at 12tribesboutique.com.






12 Tribes Boutique

Mickelson explained her program for the store is to have a continually rotating inventory. She hopes to quickly expand into additional accessories, footwear and handbags.




By Amalia